The video explains how Solid Solutions provided rendering services for Ribble, creating realistic bike models and an online configurator for their website. The team reverse-engineered components, modelled bikes in SOLIDWORKS, and used Visualize to produce high-quality renders and animations. This approach replaced traditional photography, offering flexibility for customisation and faster turnaround. Customers could configure bikes online by selecting colours and components, generating accurate visual outputs. The video highlights the benefits of outsourcing rendering to experts with advanced hardware, software, and experience, ensuring professional results and enabling clients to learn the process for future projects.