The video showcases how ICON, a Canadian company designing adaptive outdoor equipment, uses the 3DEXPERIENCE platform with SOLIDWORKS to refine its off-road wheelchair for production. It highlights a collaborative workflow involving project planning, task assignment, design updates, simulation validation, and marketing content creation—all managed in a centralized cloud environment. Key features include dashboards, communities, bookmarks, 3D viewing, revision control, and integrated apps like Project Planner, SolidWorks, Simulia, and Visualize. The platform enables real-time collaboration, secure data management, and streamlined communication across roles, ensuring efficiency, flexibility, and accessibility from any device or location.