The video explains why upgrading to SOLIDWORKS Visualize Professional offers significant benefits over the Standard version. It highlights advanced features such as animations, 3D walkthroughs, immersive VR content, and extended reality export for interactive experiences. Productivity tools like render queue, configurations, and network rendering streamline workflows. Professional users gain precise lighting control, including IES profiles for realistic effects, and can import SOLIDWORKS animations to avoid rework. Additional capabilities include turntable animations, multiple camera angles, and marketing-ready outputs. Real-world examples show clients using these tools for tenders, board presentations, catalogues, and virtual photo booths, achieving faster rendering and superior visual communication.