This video highlights how the Loughborough University incubator supports early‑stage entrepreneurs using SOLIDWORKS as part of their product development. It describes the collaborative environment where founders share experience, solve similar challenges together and benefit from training, mentoring, networking and access to workspace and 3D‑printing facilities. Several entrepreneurs explain how SOLIDWORKS enables fast and polished design iterations, helping them communicate ideas clearly to manufacturers and develop prototypes rapidly. The support offered through the SOLIDWORKS Entrepreneur Programme and the guidance from SOLID Solutions play a key role in helping young companies transform early concepts into refined, manufacturable products.