The video explains Solid Solutions’ customisation and automation services for SOLIDWORKS, focusing on API-driven programming to streamline workflows. It covers automating repetitive tasks, complex design processes, and integrating external systems like CRM or ERP. Solutions include plugins for DriveWorks, CamWorks, SolidCAM, and PDM, enabling significant time savings—often reducing hours of work to minutes and achieving over 80% efficiency gains. These tools simplify processes, reduce onboarding time, and improve job satisfaction by eliminating tedious tasks. The goal is to deliver robust, tailored automation that enhances productivity, accelerates design cycles, and provides measurable return on investment for businesses.