At AVEC, innovation begins with the rider. Discover how AVEC is redefining cycling innovation through rider-first design, engineering expertise, and the power of additive manufacturing. 

In this case study, founder Tim Allen shares how decades of elite racing, bike fit expertise, and hands-on industry experience have shaped a new approach to cycling component design. Drawing on the principles that he and cofounder John Hale built the company around, Tim explains how AVEC combines biomechanics, rider insight, and advanced engineering to create components that answer real-world needs, not mass-market assumptions. 

Follow the development of AVEC’s now globally shipped handlebar system, from early functional concepts to refined 3D-printed prototypes produced in partnership with 3DPRINTUK. This process enables rapid iteration, deep ergonomic testing, and the freedom to explore complex shapes that traditional manufacturing simply cannot achieve. 

AVEC demonstrates how additive manufacturing is unlocking a new era of hyper-customised, high-performance cycling components. For frame builders, component designers, engineering students, and cycling innovators, this video shows what becomes possible when 3D printing meets deep rider insight and engineering expertise. 

If you’re looking to elevate your own product development, explore additive manufacturing for prototyping, or push the boundaries of cycling design, head to 3DPRINTUK and start your project today.