This video explains the importance of defining product roles and processes when integrating DriveWorks, SOLIDWORKS and PDM within an organisation. It addresses common issues such as confusion over which tool performs specific tasks and inefficiencies that develop as processes evolve. The discussion stresses the need to review existing workflows before introducing new technology, ensuring each product fulfils its intended role. By identifying inefficiencies and aligning tools with the correct responsibilities, businesses can maximise benefits rather than simply replacing old systems. The aim is a streamlined process where information flows effectively and every tool adds genuine value.