Speaker 1: At a strategic level. We are working with customers that typically have challenges in one of three areas In the main. They include startup customers who are looking to sustainably scale up matured customers who have grown organically and through acquisitions, and then matured customers who have key continual improvement programs. So to provide more context on the key challenges for startups who are looking to sustainably scale up, many customers already know any better foundations in place to grow their business sustainably. When you have so much data that's stored in different repositories and processes that are very manual and most cases captured in people's head and not systems. The daunting question is where, where do you start? What changes do we need to make? How do we prioritize these changes? Most of these companies realize that they need to transform their business to make their operations as profitable as possible and to retain and encourage new talent. The question really is, you know, again, where do we start to enable us to reach our final destination? The key challenges for matured customers who've grown organically and or through acquisition include customers that typically situated perhaps globally with multiple locations, they've inherited different processes, diverse technology tool sets, and a range of people's skills, as well as different cultures. Today, we live in a connected world where location of offices is not such an obstacle to productivity and maximizing operational efficiencies and opportunity by deploying common processes. Look at standardizing on technology tool sets business wide, and also to aspire, to try and get a single version of the truth across the business end to end. Customers on this journey this can result in huge returns in productivity and minimizing waste, both in terms of time and materials. However, to understand how to ever come. These challenges can present a massive undertaking and projects can rarely get off the ground without external professional support and guidance from a third party provider. This is where the business transformation division can help step in and support the customer through that journey. The typical key challenges for matured customers who have continual improvement programs typically include the types of customers that have ongoing internal initiatives, the objectives to both grow their business and in a sustainable and profitable way. These initiatives can involve short-term sprints, otherwise known as tactical quick wins or more strategic medium to long-term initiatives. Types of customers typically have experienced in managing significant business change or may employ external contractors or even have full time program managers in place to initiate and manage these change initiatives. In every instance, they will look for support from their supply chain and key partners to support and educate them on solutions that support their initiatives. This is once again, how business transformation division team can step in, align ourselves with the work with the customers to support the programs and help add value and advise on the best solutions for the business.