The video explains why Inovus chose SOLIDWORKS over other CAD and CAM software. Initially considering Autodesk for its low entry cost, the company ultimately selected SOLIDWORKS as it transitioned from startup to scale-up, requiring a comprehensive platform for seamless collaboration between product and electrical engineers. Time efficiency was critical, and SOLIDWORKS provided integrated tools like PCB and Composer. Despite being a significant investment for an SME, the benefits include a 35–40% reduction in product turnaround time, achieved through improved workflow and reduced delays. The decision reflects the importance of scalability and efficiency in product development.