The video explains how Inovus leverages SolidWorks Composer to streamline the creation of manuals and specification sheets alongside rapid product development. It highlights the efficiency gained in producing customised products for medical device companies, enabling quick turnaround times. Composer works in the background during CAD development, automating much of the documentation process. This approach allows Inovus to deliver complete product literature and assembly information swiftly, ensuring clients can showcase and assemble products at trade shows or exhibitions without delays.