The video features Jordan Van Floet, co-founder and CTO at Inovus Medical, discussing their sprint-based approach to product development in healthcare simulation, particularly for minimally invasive procedures. Starting with sketches on Monday, designs progress to CAD models and 3D printing, enabling clients to receive a functional prototype by week’s end. This method reduces investment risks compared to traditional injection moulding, allowing rapid iteration and adaptation to customer needs. The company leverages SOLIDWORKS and in-house sintering technology to streamline development, ensuring cost efficiency and flexibility in creating innovative solutions for medical training and simulation.