Explore what business sustainability means and why it’s critical for modern organizations. This interview discusses the challenges companies face, from rising material and energy costs to regulatory pressures and workforce shortages. Learn how sustainability can shift from risk to opportunity through innovation, agile collaboration, and new business models. The video highlights the role of virtual twin technology and the 3DEXPERIENCE platform in enabling circular economies, protecting corporate knowledge, and driving sustainable growth. Real-world examples include aerospace and electric vehicle innovators leading the way.