The video presents Inovus Medical’s journey from a university research project to a global provider of surgical simulation products. Founded in 2012, the company focuses on improving surgical training using advanced technologies like AR, VR, mixed reality, and AI. It highlights their vertically integrated approach, covering design, manufacturing, and delivery. SolidWorks plays a critical role in rapid prototyping and production, supported by tools such as PCB, Composer, and Visualize. The video emphasises the importance of early investment in scalable processes, structured training, and strong partnerships, enabling innovation, efficient workflows, and credibility with investors and manufacturing partners.